Archive for September 2011

SEVERAL years ago, when Pinkberry and Red Mango — sleek frozen-yogurt chains featuring the latest in designer flavors — became all the rage, you might have thought that a strictly old-school fro-yo shop called the Bigg Chill would fold under the competitive pressure.

The Bigg Chill hasn’t changed much since it opened in 1990 in a nondescript strip mall in the Westwood neighborhood of Los Angeles. Its color scheme is still pink-on-aqua, like a Jane Fonda leotard. There is no dance track on the sound system. And the yogurt flavors veer toward variations of chocolate and vanilla, not green tea or pomegranate.

And yet, even as the designer yogurt craze may be cooling in this city — and even as a new trend, toward self-serve yogurt, arises — business at the Bigg Chill is booming. On any given night of the week, a line forms out the door, sometimes 20 people long.

Read more the New York Times.

“I HAVEN’T become a Bridezilla,” Petra Ecclestone cooed languidly over the phone in her British accent. “I think I’ve been really relaxed. That’s just my personality.”

It was mid-August, and Ms. Ecclestone, the 22-year-old daughter of the Formula One Management chief executive Bernie Ecclestone (net worth $4.2 billion), was in London refining details of her $5 million wedding on Aug. 27 to James Stunt, an entrepreneur and a reputed party boy, that was in the same medieval castle where Tom Cruise and Katie Holmes were married. Among the highlights: a $130,000 Vera Wang gown, performances by Eric Clapton and Alicia Keys and white roses from France.

Outside, the city was burning and world financial markets were plummeting, but Ms. Ecclestone, who has long platinum locks and a Barbie doll figure, had work to do. Not only were there the dreaded seating arrangements to deal with (“All the politics, who’s going to sit next to who,” she said), but she was preparing for the introduction of her new handbag line, Stark, at New York Fashion Week.

Read more at the New York Times.